Archive for March, 2012

03/24/2012

Promoting Your Business on Facebook

Create a Facebook Plan You Can Stick With:

Amy PorterfieldAmy Porterfield

My clients often ask me, “How many times a day should I post on Facebook?” Unfortunately, there’s not a magic number; however, research does suggest that 2-5 times per day is key.

Anyone can handle this posting schedule for a week or two, but the real winners on Facebook are the companies that keep it up—every single day (or at the very least, Monday through Friday). Consistency always wins on Facebook.

Because your fans visit Facebook at different times of the day, one post a day simply isn’t enough—most fans won’t even see it. Instead, post several different types of content throughout the day. These can include short videos, quick tips, links and questions, to name a few.

Stagger your posts at different times to reach more fans. And never forget to include a call to action—words like click, comment, share and like will increase engagement.

Plus, the more you post, the more feedback you’ll get on what kinds of posts work best, and use this information to post more of what your audience really wants.

One extra tip: For maximum engagement, keep your posts around 80 characters or fewer. A study by Buddy Media showed that posts with 80 characters or fewer received 27% higher engagement rates. That’s big!  Aim to post short updates regularly on your Facebook business page.

The author of this article, Amy Porterfield, is the co-author of Facebook Marketing All-In-One for Dummies.
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